Okay, so a couple of weeks ago I wrote a post about promoting Clickbank products with YouTube and I promised it would be the first in a series. That post actually became pretty popular (especially for a new blog such as this) so I definitely wanted to jump in a little deeper and share another method that I am currently using to make money online.
I recently heard a statistic that 60% of Internet traffic after 6 pm is video. I’m not sure if this is 100% accurate but I do know that YouTube is the second largest search engine behind Google. While it is getting harder and harder to rank affiliate websites in Google, I find it to be surprisingly easy to get decent amounts of targeted traffic from YouTube. In fact, I was telling someone just last night that it seems like YouTube is like Google five or six years ago. So without anymore fluff, I am going jump right into another one of my YouTube/Clickbank methods.
Step One – Pick Your Clickbank Product
The first thing I do is go to the Clickbank marketplace and pick a product that is not overly competitive but still sells. I am usually looking for a product with a gravity of between 15 and 40. Alternatively, you could go to CB Analytics and sort by gravity. After you get to around page 10, you will get past some of the crap and start to find some hidden gems.
I also don’t really care too much about the payout. Obviously, a higher payout is better but I’ve made good money with products that have a $10 payout as well.
Step Two – Keyword Research
The next thing to do is go to the Google Keyword Tool and hunt for keywords related to the Clickbank product. This is where you have to get a little creative. Obviously, high search volume in the Google Keyword Tool equates to high search volume in YouTube. I’m usually looking for keyword phrases that get over 10,000 exact monthly searches but have under 2,000 results in the YouTube search. Of course, these aren’t hard and fast numbers and can definitely be adjusted if you find a winning product. I normally start out by trying to keep at least that 5:1 ratio in place, so if I find a keyword in Google Keyword Tool with 75,000 exact searches and that term only has 5000 results in YouTube, I’ll jump all over it.
Step Three – Contact the Clickbank Publisher
Next, I will contact the Clickbank Publisher and ask for a review copy of the product. Generally, you can find an email address or contact form somewhere on the sales page or on the affiliates page. Make sure you tell them that you are an experienced Internet marketer and that you would like to test out their product with some high quality SEO traffic sources you have. Let them know that you plan to do an in-dept, honest review of their product and need a review copy in order to get started. I have found that a well-crafted, personalized email to the product creator will do the job most of the time.
Pro Tip: Include your full name and a phone number at the bottom of your email. Rarely will the product creator ever contact you but it will make you sound more professional and not like some clown trying to get a free copy of their product.
If you don’t’ get a response from the Clickbank publisher you have two choices. You can either contact other publishers in the same niche or you can do a less in-depth, surface level review based upon the info presented on the sales page.
Personally, I always like to get a review copy of the product before I promote it. I’ve always felt that an honest review is much more compelling and ethically, I don’t like to promote a product I haven’t fully vetted.
Step Four – Create a Screen Capture Video
The software I use for my screen capture video is Camtasia Studio and have found it to be the absolute best piece of software on the market for this application. The initial price is a little high but this software has literally made me tens of thousands of dollars over the last couple of years.
I find that I get the best results from doing a five to ten minute video showing the inside of the product. This video is just me talking in a casual voice showing an inside look at the product and everything they get if they purchase.
Pro Tip: At the end of the video make sure you have some kind of call to action for more information. I often accomplish this with a static image telling them to click the link below the video to find out more.
Additional Pro Tip: I always save the video as KeywordTryingToRankFor.mp4. There has been some speculation that this increases your rankings inside of the YouTube search engine. Although anecdotal, I can’t see how it could hurt.
Step Five – Upload Your Video To YouTube With Proper Title, Description, and Tags
This step is by far the most crucial when it comes to rankings in the YouTube search engine (and it is often the one where I see the most people screw up on).
I like to include the keyword twice in the title, once at the beginning and once at the end. For example:
Lose Belly Fat – A Proven Method To Lose Belly Fat Fast
Next up is your description. You want your link at the very start of the description with your keyword in the link. For example:
Use an index.php file in the “YourKeyword” directory as I showed you in my last Clickbank post.
After your link, start your text description with your keyword and write a decent video description and make sure you include your keyword at least one other time while still keeping a moderate keyword density.
Step Six (optional) – Promote Your Video Through 3rd Party Services
While this section is optional, it can still be quite useful. It has been suggested that YouTube gives more preference in its search results to videos that have more views, comments, and likes so you may want to purchase some video packages from Fiverr.
You can also take this strategy to the next level by trying to get your video ranked in Google. By now, most people know that Google is often showing YouTube videos on the first page of the search results for many keywords.
Again, Fiverr is you horse for this as well. Go ahead and purchase a social bookmarking package from Fiverr throwing a few hundred social bookmarks at your video. Other proven methods for ranking your video in the Google SERPS is to purchase some Web 2.0 links, .EDU links, or some TubeMogul submissions on Fiverr.
As I mentioned before, this step is completely optional and I have banked thousands of dollars without this extra step, just by submitting some decent quality Camtasia videos. Often times, I will wait to go through the additional labor of this step until after I see that the video is bringing in income.
Once you have a system down, you will see that you can create and submit dozens a videos per week. After you have some income coming in, try outsourcing various aspects of the process through Fiverr gigs, virtual assistants, or oDesk.
This method works but may take a few weeks before you start seeing any sales from the videos you submit. During this time, it’s easy to get discourage and want to give up. Avoid this temptation. Once these videos start ranking, they can produce sales for years.
If you have any questions, leave me a comment below and I will answer as soon as possible.